From Sea to Studio: Celebrating Ucluelet’s Women in Art and Business

A hub for creativity, Ucluelet has quietly emerged as a hidden gem for women-led businesses and arts, where innovation and community thrive amidst the wild landscapes of the Pacific Northwest. Over the years, Ucluelet has transformed from a quaint fishing village into a flourishing tourism hub, attracting guests from around the world drawn to its coastal views and welcoming community. In the center of this transformation are the women of Ucluelet—entrepreneurs and changemakers—shaping its identity and redefining what it means to lead with heart and creativity.

In today’s blog post, we’re celebrating these individuals and businesses who encompass a diverse and expansive understanding of what it’s like to live and create in Ucluelet, as well as the challenges and successes they’ve experienced along the way.

Redefining “Success” and The Realities of Female Entrepreneurship

Running a business anywhere comes with challenges, but for businesses in Ucluelet, those challenges can be heightened by the town’s remote location and its heavy reliance on seasonal tourism. “Over the last few years, it has been challenging to work seasonally and balance being busy with tourism in the summer, and finding other unique ways to stay busy when the season slows down,” says Karla Strickland of local ceramics studio and shop Kay Ceramics. Female entrepreneurs here also face systemic barriers—including limited access to funding and gender biases—that mirror those experienced by other women in business globally. On top of that, businesses sometimes have to contend with the local hurdles of longer supply chains and staffing issues.

Lily Verney-Downey of Pluvio Restaurant and Rooms says, “Running a business in a remote coastal town comes with challenges—limited resources, staffing shortages, and the seasonal nature of tourism. As a female entrepreneur, I’ve also had to navigate assumptions and biases that still exist in the industry.” Despite the obstacles, Verney-Downey and others have shown remarkable resilience, turning these challenges into opportunities to innovate and adapt. Their success is a testament to the power of perseverance and creative problem-solving.

For female-driven business, building support networks to share knowledge, offer mentorship, and foster a sense of community that uplifts one another is incredibly important to limit that feeling of isolation in the work you do. Warren continues, “I envision women entrepreneurs continuing to lift each other up, sharing knowledge and mentorship to create more supportive and inclusive workplaces.” And as Jeneva Touchie of the Yuułuʔiłʔatḥ Government puts it, “When there is a lot of support for one another, we all win.”

Highlighting the Women Shaping Ucluelet’s Tourism Landscape

One of the most inspiring aspects of Ucluelet today is the breadth of women-led businesses that now form the backbone of the town’s art and business scenes. These businesses offer a wide array of experiences, from guided marine adventures to hands-on ceramics studios, all of which reflect the passion and creativity of their owners and staff.

Lynette-Dawson Summerfeldt of Cameron Ocean Adventures, which offers whale watching tours in the area, is a wonderful example of this. “My job was kind of non-traditional for women when I started,” she says. Despite initial resistance from some in the male-dominated marine industry, Summerfeldt persevered with support of her colleagues and now works for a successful ocean adventure business that welcomes tourists eager to experience Ucluelet’s coastal wonders. She reflects on the way the town has grown, noting that Ucluelet now boasts several women in marine roles: “I think it’s fantastic! Like everyone here, we sometimes have to wait for supplies, but it makes us more resourceful and creative.”

Creativity and resourcefulness are traits echoed by other entrepreneurs in Ucluelet. Karla Strickland of Kay Ceramics offers pottery classes in her studio, which has become a gathering place for both tourists and locals. “Creating unique and authentic experiences for visitors is, I think, an important part of providing a tourist-based economy,” she says. Strickland’s business is a reflection of her belief in the power of shared spaces and the role of art in connecting people.

The balance between work and family life can also present additional challenges. Diane Rudge of The Den Quality Goods & Refillery, a mother and business owner, speaks candidly about the difficulties of managing both roles, particularly in a small town with limited resources for childcare. “Trying to balance both work and mom life is something all women face if they want to start a family. Living a slightly more rural life adds to that with fewer resources for things like daycare,” Rudge shares. Her determination to create a lifestyle that honors both her family and her business speaks to the strength and adaptability of Ucluelet’s female entrepreneurs.

The Ripple Effect: Female Leadership and Community Impact

The women-led businesses of Ucluelet are not only driving the town’s growth but are also reshaping its cultural identity. Their commitment to inclusion, mentorship, and sustainability has created a ripple effect that inspires future leaders and fosters collaboration across sectors. Their impact goes beyond their individual businesses—they are collectively redefining what leadership looks like in tourism.

“Our work at The Den has helped create year round secure employment. We operate our business twelve months of the year, and maintain regular hours during the slower tourism seasons,” says Rudge, “by diversifying our business through both business to customer and business to business, we have been able to create stable secure jobs for our employees and have become a reliable business for other businesses in the area.”

As more women step into leadership roles, they bring fresh perspectives and values that emphasize community, sustainability, and support for others. “When women thrive as entrepreneurs, entire communities benefit,” says Lily Verney-Downey of Pluvio. This sentiment rings true in Ucluelet, where women’s contributions are felt in every corner of the town.

Here’s a few other female-led businesses to add to your Ucluelet travel itinerary:

• Blackberry Cove Marketplace
• Black Rock Resort
• Flaca’s Tacos
• Foraged Vintage & Secondhand
• Gypsy Drifter Shop
• Image West Gallery & Gifts
• Kikan Co
• Pacific Alchemy
• Pacific Rim Arts Society
• Mint Cleaning
• Redd Fish Restoration Society
• Thay Tea
• The Crow’s Nest
• Whiskey Dock Trading
• Yayu Cafe

Don’t see your business listed? Send us an email for a revision request to add your business to this growing list of female-led businesses.

Ucluelet is located on the traditional territory of the Yuułuʔiłʔatḥ – Ucluelet First Nation. The town’s name itself is even the anglicized word of Yuułuʔiłʔatḥ and is often translated as “people of the safe harbor”. Indigenous communities on the West Coast of Vancouver Island have a long history of traveling by water and this location is no exception. Ucluelet is a paddler’s dream.

From its iconic harbour to the George Fraser Islands and the stunning Broken Group within Pacific Rim National Park Reserve, this west coast gem offers adventures for every level of explorer. Picture gliding through tranquil channels, drifting over kelp forests, and pulling up on secluded beaches — Ucluelet truly captures the essence of paddling on the wild west coast. 

“Ucluelet and the Broken Group Islands are not just destinations; they are living, breathing ecosystems that hold stories of ancient cultures and vibrant biodiversity,” says Kevin Bradshaw, local paddler and owner of Hello Nature Adventure Tours. “These lands and waters are a testament to the beauty and complexity of nature, deserving of our utmost respect and protection. As stewards of this remarkable environment, we are committed to fostering a deep connection between our clients and the natural world. Through adventure and exploration, we aim to inspire a sense of responsibility and reverence for these sacred spaces, ensuring they remain untouched for generations to come. Together, we can learn, grow, and contribute to a legacy of sustainability and respect for the environment.”

Want to explore the region from home? Check out the BC Marine Trails map to get started. 

Boasting over 100 islands, the Broken Group archipelago tops many paddlers’ bucket lists. With breathtaking scenery, abundant wildlife, and endless opportunities for exploration, it’s a destination like no other. But this pristine ecosystem is as fragile as it is beautiful, and preserving it requires care and responsibility.

That’s where the BC Marine Trails Code of Conduct comes in—a practical guide to help you paddle responsibly and protect these extraordinary islands for generations to come. Let’s work together to keep this paddler’s paradise wild, beautiful, and thriving.

Respect Indigenous Heritage

Barkley Sound is home to the Yuułuʔiłʔatḥ, Toquaht, Uchucklesaht, Tseshaht, and Huu-ay-aht First Nations — who have called this area home for millennia. Ancient village sites, culturally modified trees, shell middens, and more are present throughout the region

Golden Rule: Disturb nothing, take nothing. Respecting this heritage is essential to preserving the cultural significance of the area and maintaining continued access for recreationists.

Handle Human Waste Responsibly

The Broken Group Islands may be beautiful, but they’re not naturally equipped to handle human waste. With thin soils and slow decomposition rates, improperly disposed waste can linger for years, polluting the environment and posing health risks. Luckily, Parks Canada has installed composting outhouses at designated camping areas.

For day trips from Ucluelet, to the George Fraser Islands, or beyond, pack it out with waste systems, or ensure a strong tidal flush can safely carry waste out to sea. In this case, burn toilet paper, pack it out with you, or use alternatives like seaweed, kelp, rounded rocks, leaves, or bark.

Campfires: Small and Smart

While campfires are allowed throughout Ucluelet’s paddling areas (when no fire ban is in effect), they require care. Fires can damage delicate ecosystems and leave lasting scars if not properly managed.

Build campfires only below the high tide line, using small pieces of driftwood. Always ensure your fire is fully extinguished before leaving the site. 

Protect Wildlife

From sea lions basking on rocky outcrops to feeding humpbacks, this region is rich in wildlife. Observing animals is a privilege, but it comes with responsibility.

Keep Your Distance: Harassing wildlife, feeding animals, or leaving food unsecured can disrupt their natural behaviors and even lead to dangerous encounters. 

Store all food and scented items securely in bear caches, kayak hatches, or bear hangs. 

Dispose of Grey Water

The Broken Group Islands’ clean, clear waters are a signature feature, but they’re not immune to human impact. Even biodegradable soaps can harm marine life.

As paddlers, we can minimize soap use by scrubbing dishes with hot water and sand or gravel. Dispose of any grey water in the lowest intertidal zone, where wave action will dilute it naturally.

Leave It Better

Our goal is to ensure recreationists have a neutral, or even positive effect on the coast. Stick to established trails and campsites to protect sensitive vegetation and prevent erosion. Pack out all waste, including food scraps, to leave the islands as clean and magical as you found them — or better.

Small Actions Count: Packing out marine debris (even a few small pieces), avoiding a sprawling camp, and sticking to established trails helps protect this wilderness for future paddlers.

Why It Matters

Paddling through the Ucluelet Harbour or Broken Group Islands is an unforgettable experience, but it’s also a privilege. By following the BC Marine Trails Code of Conduct, you’re not just exploring responsibly — you’re contributing to the preservation of this magical place.

Whether you’re navigating the calm, sheltered waters between islands, marveling at ancient trees clinging to cliffs, or camping under a sky full of stars, let’s paddle with care and respect. Together, we can keep this region a paradise for generations to come.

Plan Your Visit

Ready to explore? Make Ucluelet your base for an adventure to remember. With kayak rentals, guided tours, and all the charm of a west coast town, it’s the perfect starting point for your journey into the Broken Group Islands. Check out the BC Marine Trails map for all your trip planning needs!

Paddle West Kayaking: Ucluelet day trips

Hello Nature Adventure Tours: Ucluelet day trips, Broken Group Multi-Day Expeditions

Nestled away on the stunning west coast of Vancouver Island, Ucluelet is a hidden gem best known for its captivating coastal views. But what makes Ucluelet truly special are its people, who share a deep connection to the land and a passion for preserving its natural beauty. One person who has shaped Ucluelet into what it is today is Oyster Jim Martin, whose dedication to honoring Ucluelet’s treasured coastline has made a lasting impact on this small town. As part of the “Uniquely Ucluelet” campaign, we are so excited to share a glimpse into the legendary Oyster Jim, who embodies the spirit and character of this remarkable place.

Building the Wild Pacific Trail: Oyster Jim’s Legacy

Oyster Jim Martin is a name that has become synonymous with the Wild Pacific Trail, one of Ucluelet’s must-see experiences. In the early 1990s, Oyster Jim had a dream of creating a trail that would allow people to experience the raw beauty of the west coast without disturbing the delicate ecosystem. “I don’t think you can find another stretch of coastline that gives you the opportunity to witness the fury, the power of the Pacific,” says Oyster Jim.

When the trail was completed, his vision was realized, giving locals and visitors alike unparalleled access to the breathtaking views of the Pacific Ocean and some of the area’s most stunning natural features. Over the last several decades, Oyster Jim and the Wild Pacific Trail Society have continued to expand the trail, ensuring that future generations will be able to experience the undeniable magic of Ucluelet’s wild coastline.

Preserving a Dream: The Wild Pacific Trail Society

The Wild Pacific Trail is more than just a scenic route; it’s a testament to the power of community and conservation. The trail continues to be maintained by the Wild Pacific Trail Society, a volunteer-driven organization whose mission is to protect and enhance the trail while promoting environmental education. “The Wild Pacific Trail Society is a group of people that really love the trail and dedicate their time in support of that,” says Oyster Jim.

Honoring the Traditional Territory of the Ucluelet First Nation

Ucluelet’s landscapes are not only awe-inspiring but also deeply rooted in the history and culture of the Ucluelet First Nation. The Wild Pacific Trail winds through the traditional territory of the Ucluelet First Nation, a part of the Nuu-chah-nulth First Nations. This integral cultural connection to the land is woven into the fabric of the community, and as you explore the trail you can’t help but imagine the Yuułuʔiłʔatḥ villages that inhabited this area of the coast, filled with harvesting camps on beaches and cedar canoes exploring the offshore. The trail provides an opportunity for visitors to reflect on this deep history and gain a greater appreciation for the biodiversity and cultural importance of the region.

Experience the Wild Pacific Trail in Ucluelet

Oyster Jim’s vision and the efforts of the Wild Pacific Trail Society have created a trail system that is unparalleled in its beauty, leaving a lasting legacy of conservation and inspiration, and drawing visitors from around the world to experience the rugged majesty of Ucluelet’s coastline. Visitors are invited to explore this remarkable trail, learn about the history and culture of the area, and discover what makes Ucluelet truly unique. Whether you’re seeking adventure, inspiration, or simply a peaceful moment surrounded by nature, Ucluelet is ready to welcome you. Come and experience the wonder of the Wild Pacific Trail and see why Ucluelet is a destination that will stay with you long after your visit.

“Uniquely Ucluelet” showcases the charm of Ucluelet through a series of short films, highlighting the local businesses, individuals, and experiences that define the town’s unique character. Viewers will be immersed in the natural beauty, outdoor adventures, and vibrant community that make Ucluelet a must-visit destination.

A Hands-On Ocean Experience

Tucked away in the scenic coastal community of Ucluelet, the Ucluelet Aquarium offers an immersive experience for both visitors and locals. Unlike traditional aquariums that can feel like quiet galleries, this hands-on aquarium encourages guests to roll up their sleeves and engage with the wonders of the ocean. Whether it’s the soft texture of a sea cucumber or the rough shell of a channeled topsnail, visitors are invited to touch and interact with marine life, fostering deeper connections with the creatures they encounter.

As Canada’s first catch-and-release aquarium, the Ucluelet Aquarium showcases a strong commitment to sustainability. The animals that visitors interact with are eventually returned to the wild, an integral part of the aquarium’s mission. Executive Director and Marine Biologist Laura Griffith-Cochrane explains that this cyclical process allows the aquarium to display the seasonal diversity of the local marine environment. The species on exhibit change throughout the year, depending on ocean conditions, offering visitors an authentic glimpse into the rich biodiversity of the surrounding waters.

Laura, a passionate advocate for marine conservation, has been with the Ucluelet Aquarium since 2008. Raised by the sea on the other side of Vancouver Island, her deep connection with the ocean has shaped both her personal life and her career. Laura hopes to inspire visitors, particularly younger generations, to care for the ocean and its ecosystems. Her approach goes beyond education—she aims to create lasting connections between people, marine life, and the world around them.

In addition to the aquarium, Ucluelet is home to several nature-focused non-profits dedicated to preserving the region’s unique ecosystems and promoting environmental stewardship. Among these organizations is the Redd Fish Restoration Society, which works to restore and protect vital salmon habitats and watersheds. Through initiatives like stream restoration and sustainable land-use practices, Redd Fish ensures that future generations can benefit from thriving ecosystems. Another wonderful organization is the Surfrider Foundation Pacific Rim, which focuses on ocean and coastal protection through activism and education. Their efforts in Ucluelet include beach clean-ups, advocacy for plastic reduction, and raising awareness about ocean health. Together with the Ucluelet Aquarium, these organizations reflect the community’s deep commitment to conservation and inspire both residents and visitors to actively participate in safeguarding Ucluelet’s extraordinary natural environment.

In a world where many people feel disconnected from nature, the Ucluelet Aquarium offers a refreshing, interactive experience that encourages both learning and a sense of responsibility for our natural surroundings. It’s a perfect match for Ucluelet, a community deeply tied to the ocean and committed to sustainability. Visitors leave with more than just memories; they walk away with a connection to the ocean and a desire to protect it for generations to come.

“Uniquely Ucluelet” showcases the charm of Ucluelet through a series of short films, highlighting the local businesses, individuals, and experiences that define the town’s unique character. Viewers will be immersed in the natural beauty, outdoor adventures, and vibrant community that make Ucluelet a must-visit destination.

Nestled on the rugged coast of Ucluelet, The Den Refillery is more than just a shop – it’s a hub for sustainability and eco-friendly living. Owned by passionate local entrepreneurs Diane Rudge and Kristen O’Keefe, The Den is the first refillery in the Pacific Rim region, offering locals and visitors sustainable alternatives to everyday household products. This innovative space provides a solution to single-use plastics, helping the community and surrounding nature thrive.

The Den was born from Diane and Kristen’s deep connection to their natural surroundings. Living amongst the Pacific Rim’s lush beauty with the ocean at their doorstep, they felt a calling to find a solution to protect and honor this pristine environment. Their mission? To make sustainable living easy, accessible, and enjoyable for everyone, whether you’re a Ucluelet local or a visiting traveler hoping to explore mindfully.

One of the standout initiatives at The Den is the S.C.A.P Program (Sustainable & Circular Accommodation Program). Partnering with local hotels and resorts, The Den supplies eco-friendly alternatives to single-use packaged toiletries, cleaning products, and more. These efforts help protect the very coastlines and wildlife that visitors come to enjoy.

The Den is not just about refilling bottles – it’s about inspiring a new perspective into how we travel and live amongst nature. Today, The Den’s eco-friendly offerings are found in numerous resorts in the area, and their influence has expanded across Vancouver Island and neighboring islands, where they continue to make an impact in communities who share their ethos of sustainability and protecting the environment.

With a curated online shop and a loyal customer base, The Den is setting the standard for a cleaner future paired with high-quality, luxurious products. Every refill and every purchase is a step toward preserving Ucluelet’s unique beauty for generations to come. This is The Den, and an invitation to join the movement for sustainable living on the coast and beyond.

Learn more about The Den: https://thedenucluelet.com/

For those truly seeking immersion while visiting Ucluelet, BC on the West Coast of Vancouver Island, appreciating the area’s history is vital for a well-rounded experience. It tells a story that slowly builds on itself and makes every experience more colorful. Some stories only the oldest locals know, and on a good day, they might divulge. Arriving in Ucluelet, it’s easy to get caught up in the beauty of the impressive vistas. Yet, beyond what meets the eye, the town is steeped in unique narratives and a history as vibrant as its sunsets. Let’s explore some hidden histories you might accidentally overlook while visiting.

Ucluelet, home to approximately 2,500 year-round residents, sits on the traditional territory of the Yuułuʔiłʔatḥ people, who have inhabited the area since time immemorial. The heart of the town nestles against an inlet, while the opposite side faces the expansive Pacific Ocean. Renowned hiking trails, such as the Wild Pacific Trail, trace the shoreline, where waves crash and dance with the black volcanic rock.

Looking out towards the Lighthouse Loop on the Wild Pacific Trail on a calm and sunny day, one wouldn’t suspect that the same waters were once dubbed “The Graveyard of the Pacific.” During storm season, the waters off the coast of Ucluelet claimed many ships, most notably the “The Pass of Melfort,” which sank on December 26th, 1905. This 299 ft long and 44 ft wide vessel, carrying a crew of around 30, was headed to Puget Sound from Panama. The tragic loss of life spurred the construction of Amphitrite Lighthouse, which stands today as a beacon for ships navigating the treacherous waters. Evidence of another doomed shipwreck can be found at Big Beach, where the lower hull of a mystery shipwreck, circa 1896, rests among the trees and salal bushes.

Many buildings around Ucluelet have stood since the early 1900s, supporting a small yet ambitious town. Heartwood Kitchen, a beloved breakfast spot, was once Matterson House Restaurant, built by the Matterson Family in the 1920s (originally called Glendale Cottage). During WWII, when Ucluelet housed the Royal Canadian Air Force Seaplane Base, it served as the Officers’ Mess, where officers gathered and dined. Graffiti from pilots stationed in the area can still be seen in the garage on the property.

The West Coasters Re-use-it, a quirky and popular second-hand shop, currently occupies the space where Ruths Gift Shop once operated in the 1940s. Though the windows and door may have moved, the foundation remains strong.

What was once St. Aiden’s church, built by volunteers and community members and open to the public in 1952 is now the popular Ucluelet Brewery. Today, it remains a hub for community gatherings, welcoming families, visitors, and locals to enjoy its hilltop views and great fare.

For more information about the rich history of Ucluelet and a virtual tour through history, visit:

Ucluelet | On This Spot and Home

Ucluelet and Area Historical Society

The History Of Ucluelet | People of the Safe Harbour (discoverucluelet.com)

Ucluelet, on the west coast of Vancouver Island, is known for many things, but surfing hasn’t always been at the top of the list. This oversight, once a well-kept secret among locals, is now being brought to light.

Meet David Schiaffino – the 2019, 2021, and 2023 Longboard Champion of Canada. Not only is he a longboard enthusiast, but he also owns Ukee Poke and West Coast Shapes Ukee. He is a well-respected local who knows great longboard waves. With a vision of bringing people together through friendly competition, building community, and shining a spotlight on surfing in Ucluelet, his hard work and dreaming have paved the way for the first-ever Vancouver Island Longboard Surf Contest. This inaugural 3-day event marks just the beginning; the hope is to build a world-class surf event and add more competition days with top athletes in longboarding.

“The goal is to bring people together, create a buzz around longboarding, and showcase all that longboarding has to offer in this amazing place we call home.”

 –David Schiaffino

Let’s set the stage: the event will take place at Wickaninnish Beach, which sits humbly on the traditional territory of the Yuułuʔiłʔatḥ people and stretches as far as the eye can see. Named after Chief Wickanninnish, who ruled the Clayoquot Sound in the 1700’s, the beach resides within the Pacific Rim National Park Reserve. Roughly a 15-minute drive from Ucluelet, “Wick” beach is considered Ucluelet’s local break due to its proximity to town. Known for its playful sand dunes, expansive shoreline, shorebirds, and sometimes strong rip tides, it once housed the renowned Wickaninnish Inn, now the Kwisitis Visitor Centre (temporarily closed). Spring and Summer bring vacationers and locals out in droves to embrace the sunshine, soft sand, and of course, the ocean.

Although longboarding is a relatively new sport to grace the waters of Vancouver Island, the embrace of smaller springtime swells means more people can try their hand at the sport. Technically speaking, the main difference between a longboard and a shortboard is the length – a longboard is above 9ft in length and uniquely allows surfers to propel into smaller waves, making it an ideal sport for Spring and Summer sessions. Ucluelet is home to several great surf shops, making it easier than ever to book a lesson for the whole family with a knowledgeable local. You might find longboarding to be your new favorite sport.

From May 31st to June 2nd, 2024, the Vancouver Island Longboard Surf Contest will bring together surfers and spectators alike, proving indeed that Ucluelet is a surf destination. The weekend promises to be packed with action, celebration, and great after-parties throughout town. It is the perfect time to ignite a new passion, experience a true West Coast community event, and witness longboarding talent like never before. Get ready for an unforgettable, family-friendly adventure as Ucluelet warmly welcomes you to explore the charm of its small-town surf culture.

Sponsorship packages are still available! Email david@wcsukee.com for more information. All ages and skill levels are welcome to compete, including men’s and women’s under 18, open (any age), and master (40+). Follow @vilongboardsurfcontest on Instagram for more information.